and other FAQ's
Size Should I Get?
Defy The Wind
Digital Print vs. Screen Print
Price Match Guarantee
Defy The Wind
(The Two Stake Trick)
Wind is always a factor to anyone placing signs in open areas.
Simply because of the nature of the product, minimizing cost is normally done
with the stake. However, the best sign layout is not going to work laying on the
ground. One popular option is simply to attach your sign to a wooden post or
fence. This is not always possible or even a reasonable option.
Heavier stakes are not only expensive but are also more prone to
being taken simply because someone else wants the stake for their yard sale sign
next weekend or some other reason. Also, a heavier stake is not necessarily
designed for wind. Our HD Goal Post stake for example is designed for hard
ground or multiple use. It in fact is probably less effective in the wind for
In an effort to make as effective a stake as possible and after
months of testing in real situations, we found that using 2 regular stakes would
offer the best resistance to the wind and protect the sign from being damaged by
bending. As the above picture shows, simply insert the first stake as normal,
then insert 1 prong of the second stake between the first stake prongs. Swing
out the second stake and bend over the extra wire for safety. Holding the sign
in 1 hand and the extra stake in the other, work the set into the ground. Be
sure the wires are fully inserted into the sign and into the ground. You now
have placed a sign that is held by a "tripod" and has 3 wires into the sign
itself. This will hold for winds in the 20 - 40 MPH range in most types of soil.
Obviously many factors are involved and this will not save every sign but it
will greatly improve the longevity of many of your signs and keep your
information out and displayed while others may be bent over or even gone.
FACT - Most people can see 1" tall block
text 50 feet away.
SIZE DOES MATTER
Size definitely matters if you want
your signs to be effective. You can get away with a small
sign, say 12" x 18" if you only need to say for example ROOFING /
888-555-1212. The letters would be 3" - 4" Tall and could
be read from 100 - 200 feet easily. If you need to display
more detail, then obviously a larger format is needed.
You can have smaller text if you
have a key word or HEADLINE to grab attention as a large focal
point. Then you can add smaller text to list other services or
If you are in a
residential area your signs may be smaller than in a rural area
where you may not be able to get as close to a highway.
Another trick on highways would be
to put multiple signs up about 50 - 100 yards apart in 2 - 4 sign
sets. That way passer-bys can get all the information they
need even traveling at highway speeds.
DIGITAL vs. SCREEN PRINT
Recent years have seen a dramatic improvement in
technology of digital printing processes both in quality and cost of
output for signage. Digital printing now can produce life like
images on even the poorest of surfaces. The main drawbacks in
sign production are still overall cost for large quantities vs.
screen printing and the inability of most digital processes to get
the vivid colors and brightness of screen printed solid colors.
Also, the outdoor life is still limited to 1 - 3 years without any
added protection. Screen printing however will last as long as
7 - 10 years without any added protective coatings. Screen
printing does have limits as far as resolution for full color
images and it is expensive on short runs. We use both
technologies to offer the best value for the product.
LESS IS MORE
Yard signs are definitely a different venue to
advertise in more ways than one. People normally don't have
time to read a bunch of information like they would on a large
billboard or a newspaper ad, both of which are a much more expensive
An example would be a contractor type sign. It
is not necessary to list everything you may do like roof repair,
windows, siding kitchens and baths. All this information
simply clutters the sign making the lettering small and hard to
read. "Professional Home Repair" would pretty well cover it
all. You are trying to get clients to call. You can
always say you do not do the particular task, but at least they
called because of the sign.
Some of the most effective signs are simple with 2 -
3 lines and 4 - 8 words or less.
Examples might be:
HIGH SPEED INTERNET - 888-555-1212
Our opinion on Free
Shipping is simple - "There Is No Such Thing As A Free Lunch" - as
the old saying goes. No shipping is Free. Somewhere the
Vendor is adding in the cost and probably more than the actual
shipping to you would be because they have to consider shipping
costs to clients far away as well as the ones that are close.
All we ask is you compare the entire cost of your purchase when you
are ordering products, signs or anything else. If the "Free
Shipping" price is less than another vendor's price with added
shipping then by all means go with the so described Free Shipping
but at least check and find out if it is really FREE
or simply "INCLUDED" to get your best deal.
MAKING IT LAST FOR $.05
This is a little trick we have seen done through out
the country. It is frowned upon in some venues but it is very
effective. We can't recommend this but it is done all the time.
The yard sign is placed at the base of a highway
sign, like a Stop sign or similar. The sign is being held up
by the wire stake but a small hole in the top is made close to the
post and the sign is zip-tied to the metal sign post. I've
seen signs stay in this position for months. Also,
during the summer mowers aren't destroying your signs out in the
open as they normally would because of the bigger sign.
PRICE MATCH GUARANTEE
A lot of internet
vendors and local chain stores have a Price Match Guarantee.
I'm sure at least some of you (at least the prudent ones of us) have
presented this to a local warehouse store or such. A Vendor or
Retailer making this offer gives the buyer a sense that he or she is
getting the best deal available for a particular product.
However, this is much like a mail-in Rebate. If you don't mail the
rebate slip back in, there is no cost savings. Likewise, a
merchant simply offering a Price Match Guarantee has nothing to do
with the fact he has the lowest cost item available. The buyer
has to make the effort to shop around and compare prices and
products. I can point you to several sign vendors that have
such a Price Match Guarantee and are literally 10% - 30%
higher than their competitors and people buy from them on a daily
basis believing they are getting the best possible price.
Don't get me wrong, you must compare products, but keep in mind,
there are only 2 major manufacturers of Fluted Plastic in the U.S
and only a handful of ink manufacturers, so every sign company is
selling basically the same thing when it comes to fluted plastic
signage. So, shop and compare and be comfortable you are
getting the best deal. I can literally buy 100 of the same
signs (for example=18 x24 - 1 Color, 2 Sides w/9" x 24" wire stakes
) from different online vendors and spend as high as $800-$1000 or
as little as $225 and they are THE SAME PRODUCT.